Marketing Your Planning Department

Marketing Tools to Use for Your Planning Program/Department

Recruiting Flyer Template: "Is a Planning Career for Me?"

Download our "Is a PLANNING CAREER for Me? " template. We created this flyer to be used for recruiting students to your planning department. The flyer is a variable product and can be used according to your individual marketing budget:

  • Post to your department’s web site
  • Share with your admissions office
  • Share with students
  • Print 1-side only
  • Print 2-sided
  • Print in color
  • Print in black-white

DOWNLOAD 1-PAGE OPTION: Use this handout to help market your department and customize it by adding your school's logo as shown in this sample.

Download a 1-Page PDF here or a zipped folder containing the original working files to customize text or to replace photos (Adobe InDesign Software needed).


DOWNLOAD 2-PAGE OPTION: Use this handout to help market your department and customize it by adding your school's logo as shown in this sample.

Download a 2-Page PDF here or a zipped folder containing the original working files to customize text or to replace photos (Adobe InDesign Software needed).


Want to know more about ACSP?

The Association of Collegiate Schools of Planning (ACSP) is a consortium of more than 100 university departments and programs offering planning degrees, and another 30+ programs from within or outside the US that offer planning degrees, or programs with degrees affiliated to planning.

Download our "What Is ACSP" Flyer here.


Additional Marketing Materials

ACSP archives a large amount of information on our website. Information includes details on specializations, information about the planning profession, career possibilities and paths, planning program information, education requirements, and more. Check out these additional web pages.

Grab Useful Content to Use in Your own Materials

The information below includes excerpts from the 2014 Guide to Graduate and Undergraduate Education in Urban and Regional Planning.

Planning is a systematic, creative way to influence the future of neighborhoods, cities, rural and metropolitan areas, even the country and the world. Urban and regional planners use their professional skills to serve communities facing social, economic, environmental, and cultural challenges by helping community residents to:

  • develop ways to preserve and enhance their quality-of-life;
  • find methods to protect the natural and built environment;
  • identify policies to promote equity and equality;
  • structure programs to improve services to disadvantaged communities; and
  • determine methods to deal effectively with growth and development of all kinds.

Having a planning degree enables you to do many types of jobs and be involved in almost any kind of government or private activity that seeks to affect the future, or respond to community change. The majority of planners work in traditional planning areas such as community development, land use, transportation planning, environmental/natural resources planning, economic development, urban design, housing, historic preservation and community activism. However, individual planners may have a wide variety of responsibilities within these broadly defined specialties. Other planners work in less traditional areas, often with people from other disciplines in fields such as healthy communities, energy development or school planning. Some planners become generalists. They develop a level of expertise in several substantive areas. Others become specialists and define themselves as housing or transportation or environmental planners.

Most planners share a common set of skills and values even though they may specialize in one or two substantive areas. Using their “planning toolkit” they:

  • involve all affected parties in important planning decisions;
  • help communities develop their own vision of the future, preparing plans responsive to shared community objectives;
  • analyze qualitative and quantitative information to suggest possible solutions to complex problems;
  • evaluate the cost-effectiveness of proposed projects and plans; and
  • present recommendations to public officials and citizen groups in a comprehensive and understandable way.

Planners work in government, with non-profit agencies, and in private industry. Those in the public sector often work for city or county governments or regional planning agencies but there are also planning jobs at the State and Federal levels. International organizations such as the United Nations and the World Bank also employ planners. Planners with jobs in the private sector may work with utility companies, law firms, real estate developers, and planning consultants. Planners also work in the non-profit sector and with non-governmental agencies such as community development organizations or advocacy groups for elderly populations.

In their jobs, some planners have responsibility for specific geographic areas such as individual neighborhoods in a city or region; within those areas they may provide assistance on a variety of substantive issues from land use to transportation. Other planners have substantive responsibilities – such as housing or environmental planning – and provide assistance in their specific specialization to many communities within a city or region. Some planners work on projects that will be completed within a year or two while others focus their efforts on projects many years in the future.

While you may think of planning as an urban activity, it actually occurs in communities of all sizes. Many planners work in small cities, in rural areas, and for Indian Nations. Others work in suburban neighborhoods at the periphery of large regions while still others have jobs in the dense core of major metropolitan areas.


The Association of Collegiate Schools of Planning promotes education, research, service and outreach in the United States and throughout the world by seeking to:

  • recognize diverse needs and interests in planning;
  • improve and enhance the accreditation process, and;
  • strengthen the role of planning education in colleges and universities through publications, conferences, and community engagement;
  • extend planning beyond the classroom into the world of practice.


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