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Innovation at the Crossroads: Building Thought Leadership for Signage Research & Education

Tuesday, November 1, 2016  
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The Board of Directors of the Academic Advisory Council for Signage Research and Education (AACSRE) would like to share three new program initiatives currently underway. We feel each program will provide new opportunities for collaboration and innovation.

Interdisciplinary Journal of Signage and Wayfinding
Research related to on premise signs and way finding is not a new topic. In fact, scholars from the fields of engineering, business, marketing, art, architecture, planning, and law, have long produced scholarship in this area. However, this research has often been difficult to find because of its dispersal in publications across the interdisciplinary array of fields. The Interdisciplinary Journal of Signage and Wayfinding seeks to fill that gap. Sponsored by the Academic Advisory Council for Signage Research and Education (AACSRE), this on-line, open source journal seeks to be the home for scholarship in the field of signage and wayfinding. The first issue of this journal is currently in development by Dr. Dawn Jourdan, Professor and Executive Associate Dean of the College of Architecture at Texas A & M and President of AACSRE. The first publication will be made available, at no charge, on December 31, 2016.

AACSRE Emerging Fellows Program
The Academic Advisory Council for Signage Research and Education (AACSRE), through its Emerging Fellows program, provides research support for projects related to the societal benefits of on-premise signs. The research support stimulates and extends research projects by scholars from public and private universities in the United States who have demonstrated promise and/or success in conducting research related to signage. The scope of proposals may vary widely across disciplines and methodologies. Topics may include, but are not limited to:

  • Scholarship of legal issues related to signs and wayfinding
  • Creative activity related to the design of new signs or the reuse of existing signs
  • Engineering studies related to signs and traffic safety and mobility
  • Economic analysis related to the value of signs
  • Marketing or other business research on the value of a brand or logo as depicted on a sign

Fellowships will be awarded to support the development and dissemination of signage research. Applications and/or questions should be directed to Patty Herbin at or telephone 336-260-3197.

On-Line Instruction on Signage Topics
A team of AACSRE thought leaders are developing on-line courses to focus on wayfinding and communication. The on-line instruction will engage diverse disciplines such as architecture, planning, marketing, wayfinding, design, law and engineering. The course will utilize an executive summary format for competency based instruction with rigorous standards and detailed learning outcomes. Topical modules will include History of Signage, Signage Law, Principles of Design/Wayfinding, Traffic/Engineering, Art and Placemaking, Marketing/Advertising/Communications in the Urban Environment, Materials and Economics.


The Association of Collegiate Schools of Planning promotes education, research, service and outreach in the United States and throughout the world by seeking to:

  • recognize diverse needs and interests in planning;
  • improve and enhance the accreditation process, and;
  • strengthen the role of planning education in colleges and universities through publications, conferences, and community engagement;
  • extend planning beyond the classroom into the world of practice.